In earlier blogs like Disruptive Innovation at Work and Gartner Prediction Supports the Collanos Business Model I wrote about our progressive go-to-market strategy entering new markets for collaboration, and our starting point to ride the most recent consumerization wave across enterprise boundaries.
Two inspiring new blog articles and their discussion threads seem to confirm our approach:
- Chris Anderson, author of The Long Tail, in his blog The Black Wire and the White Wire connects a second ethernet cable to his business laptop kicking off an IT “civil war”.
On my desk at work I have two ethernet cables. One is black and one is white. The black one is connected to our corporate network. I use that one when I want to print things. I could also use it for Internet access and stuff, but I don’t because the corporate network blocks a number of ports, including those used for Skype and Second Life. It’s also pretty slow.
The white cable, meanwhile, is a standard consumer-grade DSL connection to the Internet, with nothing blocked at all. Our local IT staff installed it by popular demand, possibly without checking with headquarters (we love our local IT staff!). It’s fast. I use it all the time.
Consumerization of enterprise IT at work…
- Jason Hiner, Executive Editor at TechRepublic, in “The six consumer technologies that are destroying traditional IT ” explicitely sees p2p Collanos Workplace being adopted even by corporate IT supported by some pressure coming from consumerization.
That doesn’t mean IT should necessarily abandon P2P software altogether. It can often prove extremely useful and efficient. For example, Collanos software can be used for sharing and collaborating on documents between various users in a team or workgroup.
Disrupting the collaboration market outside the enterprise platform and being brought in through enterprise doors via consumerization seems like a promising new business strategy – not only for Collanos.